SUNSHINE SOAP & CANDLE COMPANY
CLIENT - LOGO REDESIGN
Sunshine Soap & Candle Company came to me for a logo redesign. The existing logo incorporated all the elements requested but they felt it was missing the mark for their brand. After discussing the products and brand, we determined the message they wanted to convey was bright, fresh, and playful and the graphic elements that resonated most with their vision was a sun with radiating rays and a curling ocean wave.
I designed a stylized line illustration of the sun rays and ocean wave and chose to pair a slightly rough script type with a classic serif type to keep it feeling fresh and playful.